Spice Girls - Spice Up Your Life © Virgin Records 2022
We were honoured to be asked to produce a new "alternative version" of the Spice Up Your Life music video to celebrate 25 years of Spiceworld.
The band's record label had dug out the original film spools from the video shoot back in 1997, featuring never-before-seen moments and alternative takes.
And because the music video was originally shot on 35mm film, the footage could be scanned in true ultra-high definition 4K, giving fans a crystal-clear glimpse into Spiceworld.
Spice Girls - Spice Up Your Life © Virgin Records 2022
To tie all the footage together, we designed a Spice Blimp to fly over a fictional city, spreading the band's music and message of girl power.
As the counterpart to the original steampunk-inspired video, the team asked for a bright and colourful video.
So, we composited the Spice Girls in front of glowing LED screens to bring even more light and movement to the footage.
The resulting video has been posted on the Spice Girls YouTube channel, giving fans coveted unseen footage from this iconic music video.
